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Overview
As the Internet keeps growing – maybe more in volume than in quality – it becomes increasingly difficult to find the information you are looking for. Search Engines like Yahoo or Google are continuously improving their algorithm to sieve and filter information.
On the other hand companies and homepage owners want their homepage to be ranked as high as possible. To be listed on the first or second page guarantees visitors and that again improves the ranking.
SEO is the skill to build or adjust a homepage in such a way that it will be ranked as high as possible. This is achieved by studying and applying the criteria and algorithm used by the popular search engines like Google. Yahoo operates not only a search engine but also a directory system where homepages/websites are manually classified into categories. Yahoo Japan also offers the business express directory; listing in this directory requires a fee.
SEO means improving the ranking of a homepage without paying for a directory entry. While some people talking about tricks and secret techniques to improve the ranking of a web site such tactics seldom pay as search engines frown on all trickery. It is best to use SEO techniques conforming to search engines guidelines as this will ensure long lasting improvements.
The ranking of a homepage can be improved by
- Adjusting the text content of a web site
- Increasing the content of web site
- Increasing the number of incoming links for a web site
- Ensure that the content is easily indexed by search engines
SEO Service Details
We suggest to start with our FREE website assessment!. We'll give you an analysis of your current ranking and improvement suggestions. This is an excellent starting point for the following SEO work.
Our SEO Service includes the following tasks:
- Determining the right keywords for you
- Suggesting content improvements
- Search engine registration
- Identify suitable web sites to link to
- Banner advertising
- Suggesting web advertising strategies
1. Determining the right keywords for you
The right keywords are those words possible customers are likely to enter. This can be different from what you're assuming. Also, there may be common variants, even misspellings which are worth to be taken into consideration.
After all, it doesn't make sense to have the top position for a keyword nobody is likely to enter!
2. Suggesting content improvements If there is one crucial part of your website then it is content. Visitors and customer will come if you provide interesting (and changing) content. And, also very important, your content has to match your keywords. If your keywords are money,fortune and the conent is more about why money doesn't matter after all search engines will quickly decide that at the fortune keyword is not relevant. As a result this will degrade your ranking.
3. Search engine registration Make sure that your website is registered and regularly checked by all major search engines e.g. Google, Yahoo.
Search engines search all the time for new websites e.g. by following links from other websites and there is a good chance that eventually your website will be checked regularly.
Registration, however, gives you the possibility to influence what the search engine sees and to analyze visitor statistics and which pages they looked at. This gives you ideas how to improve your web site.
4. Identify suitable web sites to link to
Your ranking will go up if other people think that your website does matters. As indicator to what degree your website matters search engines count the number of visitors coming from other websites. For this you to happen your website must be listed (with a link) on another website. To increase the number of incoming links we identify possible web sites and talk to the person in charge trying to convince them to list your website on their website.
5. Banner advertising
The Internet is colorful and simple text links are likely to be overseen. Banners (static or flashing) are more suitable to attract visitors. By placing a banner on a related website you can attract additional visitors. Please bear in mind that a good click rate is around 2%! Obviously this depends on banner design, interest of the visitor and a bunch of other factors. Still banners are an effective way to attract additional visitors.
You may also consider to accept Google adverts on your website. Visitors of your site will then see related links - and you can make some money.
6. Suggesting web advertising strategies
Assuming that your website is attractive and has good content does not guarantee that visitor will start flocking to your site. Advertising your site can be done and should be done by various means like having your website address on your business card, on your company stationary and brochures. In addition you can place online ads, newspaper and magazine ads etc.
A suitable advertising strategy depends not only on your budget but also on the nature of your business.
Search engine optimization for IHCWAY.net
How we took an unranked website and gave it a top ten position on all major search engines!
Please have a look at our case study below:We started with a comprehensive report on the web site's performance:
Competitor analysis
Comparisons between the web site and the top ten websites from each of the major search engines.
Technical Analysis
- Page loading speeds
- Unnecessary code
- Layout and design analysis
- Broken Links
- Navigation
- The first step was to analysis the keywords and keyword combinations for the type of product or service.
- Create technical accounts with the top search engines and explain how to operate and monitor these systems.
- Additional search engine friendly elements were added to the web site
- Modify web site pages to conform with search rules
- Re-structure page content
- Enhance and clean website code
- Navigation Links
Results:
Keyword search for "find English students Tokyo"
| MSN (www.msn.com) Position: | 1 |
|---|---|
| Google (www.google.com) Position: | 4 |
| Yahoo (www.yahoo.com) Position:: | 5 |
Within 2 months of the completion of the processes above the following results were obtained. All of this results were archived without expensive advertising. Please note these results were taken on the 15/06/2007
Not sure of your websites status, why not take our FREE website assessment!
Pricing
Certain tasks like determination of suitable keywords, suggestion of content improvements and search engine registration need to be done in the beginning. Taking this into account we're offering a 3-month course, a 6-month course and a monthly refresher service. We suggest to start with either the 3-months or with the 6-months course and then the monthly refresher service.
All prices include 5% consumption tax
| Service | Monthly Price | Contract Duration |
|---|---|---|
| SEO-3 | 40,000 Jpy | 3 months |
| SEO-6 | 25,000 Jpy | 6 months |
| SEO-M | 15,000 Jpy | customer request |
Updated on %date% May 14, 2009 -
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