Mobile Phone Internet browsing
Internet browsing via a wireless device is showing robust growth in many global markets. France and the U.K are exhibiting the strongest growth in this trend, while Internet usage via mobile phone in Japan also continues to grow rapidly. Today, four in 10 adults browse the Internet on their wireless handset in Japan, double the rate from 2003.Mobile Phone Growth Driven Within the Household
Mobile phone ownership at the end of 2005 was at near saturation levels in many areas of the world – most notably in East Asia, as over 90% of all households in South Korea, Japan and urban China own at least one mobile phone, according to the Ipsos study. Western European markets rank second collectively in mobile phone prevalence, with roughly 80% of all households owning a wireless handset. In North America, prevalence of mobile ownership is slightly less robust: in the U.S., three in four households own a mobile phone, while just over 60% of Canadian households own a mobile phone today.
Market research agencies are speculating that mobile web browsing might become the next dominant Internet platform. So, there are thousands of potential visitors, this is especially true here in Japan.
Wireless Device Activities – 2005: % Browsed the Internet for News & Information
Base: All respondents (General Adult Population)
* Urban sample only
Source: Ipsos 2006
Prevalence of Mobile/Cellular Phones: 2005 Household Ownership
Base: All Respondents (General Adult Population)
* Urban sample only
Source: Ipsos 2006
Mobile Friendly Websites
In order for a site to work on a mobile handset, it must adhere to website accessibility design guidelines, as set out by the W3C. This is due to the limited screen size and browser technology on most mobile phones.Network Compatibility:
- Softbank
- AU KDDI
- NTT DoCoMo (Imode)
We general built basic sites in terms of graphic content this is because handset compatibility can not be guaranteed. Building a mobile web site to be more content rich also allows users with older models of phones to access and use your page. It will also make the website faster for the visitor and more search engine friendly.
Mobile Web Design for Japan
- Websites using standard code for layout will not render well on mobile handsets. The site must use a special style setting for layout
- The site must use specific coding
- Character encoding must be set correctly
- Screen size compatibility
- Fast loading in mobile web browsers
- Text entry can be quite difficult. Users prefer to select values from a list of choices, such as buttons or lists
- Images should be a certain size and format
- Easy navigation from page to page and back to the start page
- The maximum size per page must be limited (kilobytes)
- English and Japanese pages
- Inquiry forms in English and/or Japanese
We can design and develop a mobile website based on your current website that will convey your message in a similar style. This type of website can also be an excellent tool for advertising competitions and campaigns.
Please visit the mobile websites below by simply entering the URL into your mobile phone web browser.
Fullmoonbeer - Japanese beer with German ingredients made by German master brewers.
http://www.fullmoonbeer.com/Campaign.html
Japan Psychiatrist - Dr. Berger is an English and Japanese speaking American Board-Certified Psychiatrist therapist in Tokyo conducting psychotherapy, psychological counseling and psychiatric research.
http://www.japanpsychiatrist.com/i/imode.html
If you would like to target the growing population of mobile Internet users please contact us.
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